BRAND BUILDING during the downturn

When companies tighten their purse strings, it is the worst nightmare of the brand manager has become a reality for. A funding crisis, which in turn would mean shelving the Digital Marketing Companies Bournemouth plan. But should the recession meant axing exercise your brand? Not necessarily. Marketing Evangelist term as a lifetime opportunity and the absence could prove. This is the right time to build on existing customers and brand loyalists into a pupil to change the brand by creating various touch points for customers to interact and engage with brands.

Social Media, in this scenario, has emerged as a savior for many brands, especially targeting youth, to unite the world the opportunity brand. As a branding tool that involves the user without any deliberation. On Facebook, for example, marketers can create applications, groups, pages dedicated to those brands that engage users and allow them to stay connected with the brand and receive feedback on the brand’s latest activities.

Social Networking Sites, its nature, can spread the word around, which is exactly what Viral Marketing is meant to be. It’s just about making a buzzy brand through the clever use of Flash Movies, Comics, Online Games and Contests. Make my trip, ran Viral Campaign called Dilwale Dulhaniya Kaise Le Jayengey? and received 17,354 views on it. Similarly, Reliance India Mobile’s Bol Bol receives 24 981 visits. Obviously it is a great tool to help you remember the brand and spread the buzz around.

Just like Viral, Experiential Marketing are trying to engage customers and brands. The point here is to let customers truly experience the product in the workplace. The companies benefit-getting feedback from customers about what they think about the product. most common form of experiential marketing creatures test drive.

Visual Merchandising is another important activity that the brand managers can not ignore. An aid to recall after all the buzz generated around the brand at the point of purchase, merchandising is an ancient concept to attract customers to the store. With the dawn of superstores and increase the chaos even at the point of purchase, should act as a clutter breaker in an era when consumers switch between brands within seconds. Strengthening the brand at the point where consumers and brands to meet physically probably the most important aspect of all marketing activities.

It is not as if people stop spending, but they spend less, weigh their options on the basis of better value tangible (monetary) and non-real (satisfaction, associations, etc.). Sense of value Digital Marketing Company Bournemouth can be created by building a strong brand exercise that brings brands and customers closer. As mentioned earlier, even more important for brands to be in constant buzz and stay connected with customers during the lean period.