We have become a world that appreciates the user experience. No matter interactions, people have become captivated by classifying it based on how it makes them feel. How is the film? Eh, I’ll give you six, right around her score on Rotten Tomatoes. When it comes to business, there has been a shift towards providing a better experience Digital Marketing Company in Bournemouth to get repeat customers. For many companies, the first impression happens online which is why you need to be aware of 4 Major Factors Affecting the User Experience Web Site. This has been our focus over the last decade, which in turn has resulted in us becoming an award-winning website design company.
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By overusing social proof combined with the needs of the community for approval by the explosion of social media, many businesses ceiling now directly linked with their overall rank. For web-driven business, one of the points is important impression is the first visit to your website. How many stars will get your site? The goal is clear 5, maybe 4 if you are on a budget. But even then, nobody wants to get 1 or 2. Too many of them would drown-proof social business driven market today.
4 Key Factors Affecting the User Experience Website
To make sure you give your site the best chance to impress, make sure your website performs well in these areas:
Responsiveness – Responsiveness is on the list because of how much web browsing is done on mobile devices. According to the most recent Desktop vs Mobile statistics, 52% of all web traffic is from mobile devices while 45.3% is from the desktop. If your site is not responsive, then it simply will not be effective to attract and convert visitors mobile. You need to provide the same value on all platforms, which is very difficult without a responsive website.
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Speed - speed kills in the real world, but in speed digital presence with equal success. Most sites have a reasonable level of site speed. You should because people do not want to waste much time. Our attention span is getting a little shorter over the last decade, more so with the younger generation. The industry standard is 3-seconds; more than that and you risk lose about half of your visitors. With limited seconds with which to engage, every millisecond counts when it comes to loading speed, taking action, and follow the link.
Design – Now we know who can access the site quickly from any device, how do I look? It needs to be involved with something unique and truly on-brand. The site needs to perform its function perfectly and provide the functionality and value. Think how well designed the Amazon site is when it comes to style, brand, and functionality. They have been a leader in online retailing part of e-commerce for over two decades. Amazon trying new things, making use of white space for makeup items and elements stand out, and have a fantastic site structure.
Navigation – Last but not least, is the navigation which is a perfect complement for a design element. Can people find what they need and how to get there quickly and intuitively? The call to action button should be placed in the best location, the Digital Marketing Company Bournemouth menu should be simple and effective, and all the navigation options you have built around how visitors use and interact with your site. Too many people make the navigation based on what some people think that the most reasonable than using heatmaps and scroll the map to analyze actual customer behavior and adjust to it for a better experience for them.